Loud budgeting -- the practice of publicly stating your spending and non-spending plans -- has gained traction in recent months, but it remains to be seen whether it can help Americans roll back their increase in spending since the end of the Covid-19 pandemic, according to The Wall Street Journal.

The term began as a joke in a December TikTok video posted by comedian Lukas Battle, who, in response to friends' invitations to an expensive restaurant, suggested that cooking at someone's house would be a more cost-conscious option, the publication writes.

The original video received more than a million views and more than a thousand comments, according to the Journal.

"People want a break or some sort of relief from this constant need to be spending and buying," Battle said, according to the publication.

For 29-year-old New York producer Luria Freeman, publicly declaring an intention, as she did when she canceled a planned trip to London for her 30th birthday, helps stick to a budget, the Journal writes.

"There's something to the idea of sharing financial constraints or saving intentions in a more open way that can be useful and good," said Scott Rick, associate professor of marketing at the University of Michigan's Ross School of Business, told the publication. Rick has studied the triggers of overspending.

But it's not certain that loud budgeting is working on a mass scale: Consumer spending that ramped up since the end of the pandemic continues unabated, the Journal writes.

Nobel laureate economist Robert Shiller said that "'loud budgeting' has the potential to reduce consumption expenditures, but it hasn't hit consumption expenditures yet," according to the publication.