The rise of non-alcoholic bars speak to a shifting trend for Gen Z and that is drinking less and less and less than previous generations. According to a 2023 Gallup poll, drinking has fallen from 72% to 62% for 18 to 34 year olds. But how does this drastic new trend impact a 125-year-old alcohol business? Yahoo Finance Executive Editor Brian Sozzi sat down with Suntory (STBFY) CEO Tak Niinami who shared his hot take on shifting drinking habits, while acknowledging that heavy drinking is so bad. "We have to talk about that and the moderate drinking is good for you so that you can feel good and bond with your friends," he said.