Proactive will on occasion use automation and software tools, including generative AI. Nevertheless, all content published by Proactive is edited and authored by humans, in line with best practice in regard to content production and search engine optimisation.

Keywords Studios PLC (AIM:KWS, OTC:KYYWF) has entered into an agreement to acquire Certain Affinity, a US-based game-development studio known for co-development services on major AAA multiplayer titles.

The acquisition aims to strengthen Keywords' Create division, particularly in the action genre, and expand its presence in the US and Canada.

Founded in 2006, Certain Affinity has contributed to high-profile franchises such as Halo, Call of Duty, Hogwarts Legacy, and DOOM.

Services provided by Certain Affinity include end-to-end game design, user experience, multiplayer design, and audio and cinematics.

It is currently working on EXODUS from Archetype Entertainment, a division of game developer and publisher Wizards of the Coast.

Certain Affinity employs over 180 people across offices in Austin, Texas, and Toronto, Ontario.

Founder and chief executive Max Hoberman and President Paul Sams will continue to lead the business post-acquisition.

The deal, which includes upfront and earn-out components, will be funded from Keywords' existing revolving credit facility.

"We are thrilled to welcome Certain Affinity to the Keywords Group," said Bertrand Bodson, chief executive of Keywords Studios. "They bring a wealth of knowledge, experience, and expertise to our Create division, complementing our existing skills and expanding our presence notably in the US and Canada."

Hoberman added: "At this most difficult time in the market, we're thrilled to be able to provide stability and a supportive home for our team."