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He's Sitting on a Domain Worth Millions, but Not for Profit

By Gina Carey

He's Sitting on a Domain Worth Millions, but Not for Profit

Writer Alex Mayyasi stumbled upon an internet anomaly when he randomly typed milk.com into his browser. He expected to see a big dairy lobby or the URL parked for sale given its value as a short, single-word domain, but he instead found a relic from the internet's early days: a barebones site with links pointing to jokes, recipes, and the resume of owner Dan Bornstein. Writing for the Hustle, Mayyasi went on a journey to understand the current state of domain values and what Bornstein's endgame on this valuable URL could be. He conjectured that the software developer, who purchased the domain in 1994, was waiting for a big payday (experts currently value it in the millions), making an artistic statement, or just having a bit of fun. It appears that none were true.

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